We have consumed milk for less than 4% of human history. Homo-sapiens evolved 200k years ago, we started drinking milk 7.5k years ago. It is absurd to suggest that human evolution has been so inefficient that we can only survive by drinking another mammal’s milk. “While the campaign intended to bolster confidence in and support of the dairy market (and counteract Veganuary), it has instead cast a spotlight on the industry that it would have much rather avoided,” LiveKindly reported.Ĭonsumers, health experts, and animal rights advocate all used the campaign to tell the (real) truth about dairy. People were using the hashtag to highlight the dairy industry divisive practices, dairy’s questionable health benefits, and dairy’s impact on the environment. Instead, the campaign seemed more like a commercial for promoting the benefits of plant-based milk products. A search in January on Twitter and Instagram yielded few intended results for #Februdairy. Critics of the dairy industry were using the hashtag for different reasons.
From cute calves and #cheese on crumpets, to belligerent bulls and juicy #beef #burgers – who’s in? #SmxConf18 /lewu2pLUhSīut before Februdairy began, the campaign was already beginning to backfire. To boost dairy’s image and sales, she championed the initiative known as “Februdairy.” Throughout February, farmers and industry leaders are encouraged to share positive messages on social media using the #Februdairy hashtag. Jude Capper sounded the alarm, announcing that, “If consumers don’t buy our products - milk, cream, butter, cheese etc - we will not have a dairy industry in five to 10 years.” What Is The Februdairy Campaign?Īt a recent dairy industry conference, industry consultant Dr. For example, from 2014 to 2017, there’s been a 600% increase in the number of people identifying as vegans in the U.S. This massive rise in plant-powered eating is happening around the world. In 2018, more than 150,000 people signed up, compared to only several hundred people when it launched in 2014.
This initiative is a response to the growing trend toward plant-based milks and campaigns encouraging plant-based eating, including the popular UK-based Veganuary campaign, which encourages people to try going vegan for January and the rest of the year. It’s looking an awful lot like the tide is turning to greener pastures (perhaps because they’re growing nitrogen-fixing peas).įacing declining sales and waning consumer interest, the dairy industry recently launched “Februdairy” - a month-long campaign aimed at revitalizing dairy’s increasingly sour image. No cow required.Ĭonsumers are flocking to nondairy milk like cows flock to hay. And pretty much any plant-based ingredients that can be turned into frothy, creamy, and delicious plant-based milk. Could dairy’s prominence be on its way out?Īlmonds are the new cow.
More people are becoming aware of the problems with dairy and the problems with the dairy industry. Dairy is declining, as the failure of Big Dairy’s latest campaign Februdairy shows.
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